Premiere: New Ivory – Hard To Believe

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Let me start by saying: how cool is it that Dim Mak Records - Steve Aoki‘s label that’s responsible for some of the biggest EDM records to come out of the States – can also be responsible for some of the most refreshing indie pop?

Anyways, we’re excited to premiere “Hard To Believe” off UK newcomers New Ivory‘s forthcoming debut album, Amygdala Circusset for release tomorrow via Dim Mak Records. When you think of Dim Mak, you probably think of Dada Life and Datski, but New Ivory‘s new single is an infectious indie pop track reminiscent of early Phoenix, while still maintaining a sound that is undeniably British.

The London trio is set for appearances at SXSW, as well as more dates yet to be announced.

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